ARSA RSS Feed ARSA LinkedIn
Ask ARSA Pay ARSA

A Strong Offense is a Strong Defense: Enhancing ARSA’s PR Capabilities

Click here to contribute!

In its design and management of the PPC, ARSA has demonstrated that it has the capability to confront the onslaught of negative PR and manage the industry’s response. With additional resources, ARSA can do more. With your support, ARSA will:

  • Coordinate and institutionalize annual research to demonstrate the industry’s economic impact;
  • Regularize contact with industry media and general media reporters covering the aviation industry to encourage favorable coverage;
  • Monitor and more aggressively respond to media stories about maintenance;
  • Develop a media presence in local markets where the aviation maintenance industry has a significant economic footprint;
  • Prepare and distribute editorials and press releases sounding positive themes about the contract maintenance industry;
  • Improve ARSA member media relations by developing model PR procedures, a model media kit, and model crisis communications procedures;
  • Coordinate general media training for aviation industry leaders, including conducting media training sessions at ARSA Annual Symposium and developing a media relations brochure or handbook for industry executives;
  • Use new media to engage with key audiences;
  • Develop a paid media (advertising) strategy to support ARSA’s PR activities;
  • Manage and coordinate meetings of an ARSA Public Relations Committee, which will be made up of representatives of leading ARSA companies to:
    • Provide guidance on the association’s PR activities;
    • Identify, develop, and manage a cadre of industry spokespeople (possibly including PR Committee members); and
    • Coordinate industry crisis communications planning.

Click here to contribute!

Media Program Budget

The ARSA media program will cost $250,000 per year: The funds will be expended as follows:

  • $150,000 for an experienced, mid-level employee to serve as ARSA’s director of communications (includes all overhead costs and benefits), and
  • $100,000 in expenses, which will include:
    • Economic research ($50,000 per year),
    • Press release distribution,
    • Advertising,
    • Contracting with outside experts to support media training, etc.

Leading international maintenance companies are asked to commit $25,000 per year for at least three years in addition to regular membership dues to support the program .

Companies committing to the effort will be invited to participate on ARSA’s PR Committee allowing them to oversee the program and ensure that resources are being expended appropriately. If more than ten companies commit, the additional resources will be used for purposes approved by the PR committee to further enhance the industry PR activities.

Click here to contribute!



More from ARSA

Don’t Take ARSA’s Word For It – Member Feedback

The association focuses its energy on serving the aviation community. Most of ARSA’s success stems from showing rather than telling; new members predominantly come through referrals and recommendations, and old…Read More

FAA-EASA Conference – New Tech, Digitization, Workforce

Aviation safety professionals from around the world gathered in Washington, D.C. June 14-16 for the 2022 FAA-EASA International Aviation Safety Conference. ARSA was represented by Executive Director Sarah MacLeod and…Read More

Aviation Bills Move on the Hill

Aviation took center stage on Capitol Hill in recent weeks as the House of Representatives passed legislation to improve government coordination on advanced air mobility and the Transportation & Infrastructure…Read More

ARSA Continues Press on Parts Documentation

On June 10, ARSA responded to the FAA’s reversal of its 2016 acceptance of the association’s E100 Form as a means of compliance with parts documentation requirements under the privileges…Read More

Hotline Highlight – Campaign Contributions

The hotline – ARSA’s premier member newsletter – contains news, editorial content, analysis and resources for the aviation maintenance community. All members should ensure they receive their edition the first week of…Read More
ARSA