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Protecting Your Inbox (and ARSA’s Reputation)

In early December, multiple ARSA members reported receipt of solicitation emails offering sales of “ARSA Leads” including a professional mailing list of association contacts. ARSA has no relationship with the senders of these messages, has not provided contact lists of any kind to “lead sales” organizations and would never knowingly allow an outside party to solicit its members without clearly explaining the organization’s relationship to the association.

If you receive this or any other outreach claiming an ARSA connection and you are unsure about its validity, contact ARSA Vice President of Operations Brett Levanto.

For a general primer on ARSA communications, review the information below (and keep this post handy):

ARSA Newsletters and Outreach

Member contacts should expect to regularly receive the following general communications from the association:

Weekly: The Dispatch newsletter is distributed every Wednesday (open subscription, member contacts are automatically signed up to receive).
Monthly: The hotline newsletter is distributed the first week of each month (members only).
Various:  Member alerts are distributed as necessary – the association sends them only regarding specific events, activities or updates demanding specific attention.
Membership Term Dependent: Renewal reminders begin flowing out 90 days before the expiration of membership term.

In addition to these large scale distributions, ARSA team members will use their @arsa.org email addresses to coordinate directly with member contacts related to association business and industry matters.

Special Advertiser Distributions

From time to time, ARSA provides a mechanism for sponsors of its Dispatch and hotline newsletters to reach readers directly through sponsored “blast” emails. Allowing this advertising option gives companies a chance to directly show their support of the association and provide useful information and resources to readers. While receiving this message, ARSA subscribers and members should be assured that:

(1) The frequency of special “blast” messages is kept to a minimum. This maintains the special focus provided to advertisers sending the messages and prevents “overload” in readers’ inboxes.
(2) Advertisers are not provided direct access to newsletter subscription lists. Messages are constructed and distributed through ARSA’s partner Multiview, which oversees its periodicals.
(3) ARSA team members review and approve all messages prior to distribution.

For questions about ARSA’s advertising options, including ways to stand up for the association through your company’s support, contact Brett Levanto.

Advertising Solicitations

The only external entity that will contact member organizations on ARSA’s behalf is Multiview, which manages advertising in the association’s newsletters and on its website. Multiview’s sales team will always explain their relationship to ARSA – if you receive a message that does not, contact ARSA.

Spam Filters and Firewalls

It can sometimes be difficult for organizations like ARSA to get messages into your inbox. To ensure you have access to every newsletter, alert and update, ensure that the following domains are on your “safe list”:

@arsa.org
@potomac-law.com
@multibriefs.com

To learn more about ARSA’s communications efforts – including how to advertise – visit arsa.org/news-media. For assistance with technical issues, consult your organization’s IT department/assistant as necessary.

 



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