Hotline Highlight – Get in on the Joke

The hotline – ARSA’s premier member newsletter – contains news, editorial content, analysis and resources for the aviation maintenance community. All members should ensure they receive their edition the first week of each month. Not getting yours? Click here for direct access. For more information about the association’s periodicals, click here.

This “hotline highlight” is presented as as part of a series about association advertising opportunities. To review other “highlights,” visit or search

From the “Membership” section…

No reason this can’t be fun you know… 

Since late July, ARSA’s team has been setting up jokes in its periodical advertisements. Curious readers – more than 100 in each edition of the Dispatch since the practice started – click for the punchline, which is provided on top of ARSA’s advertising page. 

If you’ve fallen behind on this important reading, you can see the five published so far at Which do you think has been most popular with readers, as measured by click through rate? 

This exercise is more than a little fun, though it has been for the team. It demonstrates the visibility produced by an ARSA advertisement, the willingness of the association’s contacts to click on an interesting item, and the spirit of the organization to which any advertiser is tying their company name. With considerable good humor but even more tenacity in its commitment to quality, ARSA provides a unique venue for those serving the aviation community. 

In the spirit of community, ARSA invites its members to participate in expanding our jokebook. Share your favorite joke or wisecrack via the Ask ARSA portal. The team’s favorites will be featured in association communications and the jokesters supplying them will be celebrated in a manner befitting their contribution (perhaps more periodical content, access to training sessions, or acknowledgement during the Annual Conference). 

While you’re at it, spare a moment to learn about how ARSA association engages the maintenance community through advertising and sponsorship opportunities for its members and industry partners. 

Ready to see your company in ARSA’s communications? Visit for more information.

Not interested in advertising? Don’t forget to send your news releases and other media information to

Previous selections about ARSA Advertising...

6/2/23 - Your Face Here

June 2, 2023

From the “Membership” section…

In late 2022, ARSA took control of its periodical distribution and advertising sales. As members and avid readers, you’ve benefited from cleaner distribution lists, clearer management policies, fresher design, and (for primary members) the addition of the new Daily Intelligence from the association’s management firm.

Deepen the benefit and commitment to the only association representing the international aviation maintenance industry and see that investment go directly to the people representing your interests (not a service provider).

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With nearly 5,000 monthly visitors, advertising on will ensure your message reaches the aviation industry.

the hotline

ARSA’s monthly members-only publication, the hotline, reaches readers in hundreds of international aviation-centric companies including certificated maintenance organizations/repair stations, manufacturers, air carriers, consultants, specialists, service providers, and suppliers. It has been a trusted source of news and analysis – and a valued member benefit – since the association’s founding in the early 1980s.

The Dispatch

The Dispatch is a subscription email resource providing comprehensive weekly news and regulatory briefings to more than 3,000 readers. Delivered to ARSA members and subscribers, the Dispatch keeps readers abreast of topics that impact the civil aviation community.

The Daily Intelligence

ARSA’s management firm delivers a news and regulatory update email each business day – excluding U.S. federal holidays and certain office closures – to every association member primary contact. The Daily Intelligence is a tool allowing these 400+ member representatives to scan key updates, catch government announcements, and distribute their own alerts.


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