ARSA RSS Feed ARSA LinkedIn
Ask ARSA Pay ARSA

Hotline Highlight – Get in on the Joke

The hotline – ARSA’s premier member newsletter – contains news, editorial content, analysis and resources for the aviation maintenance community. All members should ensure they receive their edition the first week of each month. Not getting yours? Click here for direct access. For more information about the association’s periodicals, click here.


This “hotline highlight” is presented as as part of a series about association advertising opportunities. To review other “highlights,” visit arsa.org/hotline-highlight or search arsa.org.

From the “Membership” section…

No reason this can’t be fun you know… 

Since late July, ARSA’s team has been setting up jokes in its periodical advertisements. Curious readers – more than 100 in each edition of the Dispatch since the practice started – click for the punchline, which is provided on top of ARSA’s advertising page. 

If you’ve fallen behind on this important reading, you can see the five published so far at arsa.org/news-media/advertising-jokes. Which do you think has been most popular with readers, as measured by click through rate? 

This exercise is more than a little fun, though it has been for the team. It demonstrates the visibility produced by an ARSA advertisement, the willingness of the association’s contacts to click on an interesting item, and the spirit of the organization to which any advertiser is tying their company name. With considerable good humor but even more tenacity in its commitment to quality, ARSA provides a unique venue for those serving the aviation community. 

In the spirit of community, ARSA invites its members to participate in expanding our jokebook. Share your favorite joke or wisecrack via the Ask ARSA portal. The team’s favorites will be featured in association communications and the jokesters supplying them will be celebrated in a manner befitting their contribution (perhaps more periodical content, access to training sessions, or acknowledgement during the Annual Conference). 

While you’re at it, spare a moment to learn about how ARSA association engages the maintenance community through advertising and sponsorship opportunities for its members and industry partners. 

Ready to see your company in ARSA’s communications? Visit arsa.org/news-media/advertising for more information.

Not interested in advertising? Don’t forget to send your news releases and other media information to arsa@arsa.org.

Previous selections about ARSA Advertising...

6/2/23 - Your Face Here

June 2, 2023

From the “Membership” section…

In late 2022, ARSA took control of its periodical distribution and advertising sales. As members and avid readers, you’ve benefited from cleaner distribution lists, clearer management policies, fresher design, and (for primary members) the addition of the new Daily Intelligence from the association’s management firm.

Deepen the benefit and commitment to the only association representing the international aviation maintenance industry and see that investment go directly to the people representing your interests (not a service provider).

Placement Options

ARSA.org

With nearly 5,000 monthly visitors, advertising on ARSA.org will ensure your message reaches the aviation industry.

the hotline

ARSA’s monthly members-only publication, the hotline, reaches readers in hundreds of international aviation-centric companies including certificated maintenance organizations/repair stations, manufacturers, air carriers, consultants, specialists, service providers, and suppliers. It has been a trusted source of news and analysis – and a valued member benefit – since the association’s founding in the early 1980s.

The Dispatch

The Dispatch is a subscription email resource providing comprehensive weekly news and regulatory briefings to more than 3,000 readers. Delivered to ARSA members and subscribers, the Dispatch keeps readers abreast of topics that impact the civil aviation community.

The Daily Intelligence

ARSA’s management firm delivers a news and regulatory update email each business day – excluding U.S. federal holidays and certain office closures – to every association member primary contact. The Daily Intelligence is a tool allowing these 400+ member representatives to scan key updates, catch government announcements, and distribute their own alerts.

 



More from ARSA

FAA Clarifies Position on EASA Form 1 Triple Release

In a May 23 letter to ARSA, the FAA clarified its position on the use of European Union Aviation Safety Agency (EASA) Form 1 as a triple release by EU…Read More

AMT Day 2024 – Celebrating Charlie

Charles Taylor, the Wright Brothers’ mechanic and father of aviation maintenance, was born on May 24, 1868. Now – 156 years later – we celebrate him through continued commitment to…Read More

ARSA Pushes FAA Bill Into Law

On May 7, ARSA delivered a letter to House and Senate leadership strongly supporting the FAA reauthorization bill unveiled April 29. “At a time when the national airspace system (NAS)…Read More

Quick Question – Inventory Costs for EASA Compliance

Since the FAA withdrew its of acceptance of ARSA’s E100 form in 2022, ARSA has been engaged with American and European regulators trying to address major misunderstandings related to parts…Read More

Further Clarifying Part 145 using “Current Data” Proposal

On May 1, ARSA and three other trade associations commented on the FAA’s notice of proposed rulemaking addressing “miscellaneous maintenance-related updates.” The NPRM would remove the requirement from § 145.109…Read More
ARSA